Program Logo and Mock Social Media Campaign
Software Used
Adobe Illustrator
Date Created
March 2018
This logo was created for a mock social media campaign for my Web-Based Marketing class in the second term of the D3 program at BCIT.
The campaign was a class-wide group project where each student was given a specific role and mine was to create the logo for the accounts on each platform. Other items I completed for this assignment were banners for social media pages as well as some content items featured on these pages.
Recreating the D3 logo for this campaign required knowledge of the existing identity of the program. Coming up with the style and colours for the logo and banner was based on existing logos and brand assets created for both the school of BCIT and the D3 program itself.
After creating the logo for the social media accounts, I created posts used in both Instagram and Facebook containing some of my previous work from throughout the program as well as new work displaying the background and contents of the Digital Design and Development program.
Concept Sketching
The first step in creating the logo was with a pencil and sheet of paper. The first brainstorming session resulted in many many ideas for the perfect D3 logo. Some of the concepts included streamlined, minimalistic logos and 3D effects.
Concept Developing
The next step in brainstorming moved into Illustrator. I few of the favoured concepts from the previous steps were updated to a closer to final state. From these I came up with the best option based off of input from myself and my peers.
Final Logo
After deciding which logo is the best option, the logo and banner were incorporated into the social media campaigns managed as part of the class-wide project.
